TELUS Case Study

Creating new ways to experience innovation

In April 2005, TELUS and the Ontario Science Centre announced their 15-year partnership as part of the Agents of Change campaign. Through their mutual commitment to education, youth, science and technology, TELUS and the Ontario Science Centre formed a partnership that cultivates a positive environment for kids in Ontario to learn about science and technology.

As a result of this partnership, TELUS became the naming sponsor of TELUSCAPE, an extraordinary outdoor learning space which has become a place for visitors of all ages to explore science.

TELUS also became the lead sponsor of school programs as well as naming sponsor of the TELUS Rainforest and the TELUS Conference Room.

Each year the Science Centre and TELUS work together to leverage joint marketing and communications opportunities, including consumer promotions, sales events, corporate team building and employee family days at the Centre.

TELUSCAPE

TELUS Rainforest